I’m an extremely driven and well-motivated individual who’s always ready to take on a new challenge. I hold a Masters degree in Creative Technologies and have acquired a broad range of expertise and experience working across various digital roles over the last 8 years.


I'm the owner and director of a digital marketing agency called Herdl, based in Ashby-de-la-Zouch, Leicestershire. I work alongside my business partner, Ged Day, and our creative team of digital marketing experts. Our company has thrived on our passion for digital technologies and our commitment to break the 'normal' agency model. We truly love the work we do and always have the interests of our clients at heart.


It’s hard to believe sometimes but there is more to life than work! I’m a keen traveler and having ticked off many countries in my list around Europe, I’ve began exploring further afield over the last couple of years - most recently visiting Australia. Closer to home, my interests include video games (mainly playing Destiny on Xbox One), good TV shows which you can see below and Ultimate Frisbee.

Favourite Places

Below, I’ve listed a few of my favourite towns/cities that I’ve visited during various trips and holidays. Exploring new places, experiencing different cultures and meeting interesting people are things I’m deeply passionate about. I love travelling with friends and hope to update this list soon!

Sri Lanka
Great Ocean Road,


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An Example of Device Detection being used in Google SERPS. Below is a screenshot from a Google search recently made – Read More

EU Parliament calls for Google to “unbundle” its search business

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Example of Google Semantic Search

If you’re looking for an example of Google Semantic Search in action then here’s a simple and easy one! What – Read More


If you’d like to get in touch with me, please find links to my most active social media profiles below or, alternatively, a contact form to message me directly. I’m always interested in meeting new people or hearing about exciting projects so feel free to connect or say hello :)


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